Our Work
MemberSpark Digital partners with associations to develop content strategies that drive engagement, demonstrate member value, and support growth. Here’s what that looks like in practice.
Results in numbers
-
150% growth in active users — from 56K to 140K, comparing full-year 2024 to 2025 year-to-date.
-
5x increase in property manager search engagement — from 88K to 445K events on their member-benefit search tool.
-
40% lower homepage bounce rate, alongside organic search overtaking direct traffic as the top source of visitors.
Case study
NARPM: Driving 150% Growth in Member Engagement
The National Association of Residential Property Managers (NARPM) is the leading professional association for property managers across the United States, with members in all 50 states. Like many associations, NARPM faced an ongoing challenge: how to make it easier for property owners to find qualified property managers, demonstrate value to prospective members, and keep current members engaged with the resources available to them.
Strategic content optimization changed that. Google organic search overtook direct traffic as NARPM’s top source of visitors, growing from 20K to 57K first-time users, and ChatGPT referrals emerged as a measurable traffic source for the first time — a sign that clear, authoritative content is being surfaced by AI systems as well as search engines. The Members Resources section held a bounce rate under 10%, and active users roughly doubled across major states, led by California’s jump from 5.9K to 15K.
The “Search for a Property Manager” tool — a key member benefit — saw engagement climb from 88,000 to 445,000 events, meaning more property owners finding and using the professionals in NARPM’s network.
“When members see that their association is driving real traffic and real leads, membership becomes an investment rather than an expense.”
Ready to see similar results?
Whether you’re looking to improve website performance, develop a content calendar, or better engage your members, we can help.
Get in touch